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Friday, April 7 • 9:00am - 9:45am
Understanding the Universe of Marketing FULL

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Between clients who (having been inundated by the latest guru’s advice) insist on pushing nonsense on a customer that’s not interested – not the right demographic, not the right target market, not the right messaging – and clients who insist on chasing the wrong metrics – numbers that have no tie to business ROI, sales, or anything other than digital popularity (ie: likes) – most marketers just give up on tracking any sort of meaningful marketing ROI.

What is a legitimate marketing ROI? It comes down to asking 4 questions:

  1. What is the business metric we want to change? (sales, butts-in-seats, volunteerism, sentiment improvement)
  2. To what degree do we want to change it?
  3. What levers will we pull to change it?
  4. How will we know if we were successful?
Marketing as a whole can be re-examined from top to bottom for startups, and it's not as hard as it seems (and should probably never result in a dusty binder where your looked-at-once-per-year "marketing plan" resides).

avatar for Nick Armstrong

Nick Armstrong

Geek-in-Chief, WTF Marketing
I’m Nick Armstrong: the Geek-in-Chief behind WTF Marketing, dad, author, Ignite, PechaKucha, Startup Week, and TEDx speaker, audio drama enthusiast, and award-winning entrepreneur.I’ve co-organized community events like Fort Collins Comic ConStartup Week Fort Collins, TE... Read More →

Friday April 7, 2017 9:00am - 9:45am MDT
Loveland Library:Erion Room