Welcome to #LSW17 in Loveland, Colorado!
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Friday, April 7 • 10:30am - 11:15am
Facebook: Advanced Workshop LIMITED

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Limited Capacity seats available

For businesses in 2017, Facebook is very much a "pay to play" platform.  It is common for page managers, especially those with more than 500,000 likes, to see organic post reach as low as 2%.  Fewer people seeing your page's organic posts on Facebook means fewer clicks, comments, and shares. Audience engagement of .5%-.99% is now considered to be normal or even good.  So how can businesses achieve their marketing goals on Facebook without breaking the bank?

This workshop is for business owners and Facebook page managers who would like to take their Facebook marketing to the next level, through paid ads and post boosts.  We will talk about the differences between boosting Facebook posts and ads created through Facebook's Ads Manager, sharing case studies from the Rialto Theater and other businesses.  Bring your computer, and we'll walk you through adding a Facebook Pixel to your website, and creating two different types of Facebook ads.

avatar for Amber Hinds

Amber Hinds

Creative Director & CEO, Road Warrior Creative, LLC
Amber Hinds is Creative Director & CEO of Road Warrior Creative, a traveling digital marketing agency that specializes in food brands, startups, and social good. Since 2009, she's worked with clients internationally to develop and amplify their brand story online, through the creation... Read More →
avatar for Erika Lehman

Erika Lehman

Marketing Coordinator, City of Loveland - Cultural Services
Erika is the marketing coordinator with the City of Loveland's Cultural Services Department and a self-proclaimed Facebook Jockey. Over the course of the last four years, she has doubled the percentage of online ticket sales at the Rialto Theater, seen record-breaking attendance at... Read More →

Friday April 7, 2017 10:30am - 11:15am MDT
Loveland Library:Erion Room